Rimowa Unveils ‘Ink Blue’ for Original Luggage Collection

Rimowa, the renowned German luggage manufacturer, has introduced a new permanent color to its distinguished Original collection: Ink Blue. This deep, midnight shade offers a sophisticated addition to the brand’s signature grooved aluminum suitcases, reflecting a long history of experimenting with anodization techniques to achieve rich, lasting colors.

New Colorway for Iconic Design

The Ink Blue finish is applied through Rimowa’s specialized anodization process, which integrates the pigment directly into the aluminum. This method ensures a uniform metallic depth and preserves the material’s inherent character, avoiding a surface coating that could wear away over time. The new color is available across several of Rimowa’s popular suitcase sizes, including the Cabin, Check-In L, and Trunk Plus models.

Campaign Featuring Sydney Lemmon

Accompanying the launch is a visually engaging campaign starring American actress Sydney Lemmon. The campaign narrative follows Lemmon on a journey through Shanghai, where she navigates the city’s vibrant blue-tinted landscapes, guided by ink-written calligraphy. The story unfolds in locations such as aquariums and karaoke lounges, with her Ink Blue Rimowa suitcase a constant companion, embodying the collection’s deep, evocative theme.

Enhanced Features and Guarantee

The Ink Blue Original suitcases retain the functional and aesthetic hallmarks for which Rimowa is known. These include the smooth, stage-free telescopic handle, the versatile multiwheel system for effortless maneuverability, and TSA-approved locks for security. Interior features have also been updated with an improved Flex Divider system, complete with a zipped storage pocket for added organization. The newly engineered ergonomic handle incorporates a damper mechanism, promising a smoother and more comfortable carrying experience. True to the brand’s commitment to quality, all Rimowa suitcases come with a lifetime guarantee.

Ink Blue Beyond Luggage

The Ink Blue palette extends beyond the flagship suitcases to encompass other items within the Rimowa range. The Groove collection now includes Small and Large Cross-Body Bags, as well as a Zipped Pouch, all crafted from smooth Italian calf leather in the new hue. Seasonal accessories also embrace the theme, with denim items such as a reversible bucket hat (a first for Rimowa, accompanied by a travel pouch), packing cubes, and a toiletry pouch. A sleek anodized aluminum card holder completes the Ink Blue line, offering a small yet elegant accessory.

Pricing and Availability

The Rimowa Original collection in Ink Blue is available for purchase worldwide. Prices begin at €1,200 for the Original Cabin suitcase, €1,500 for the Check-In L, and €1,950 for the Trunk Plus. Customers can find the new collection at Rimowa stores globally and through the brand’s official online store.

Key facts

The introduction of a new, permanent colorway like Ink Blue for Rimowa’s Original collection speaks to the brand’s continuous effort to blend enduring design with contemporary aesthetics. For consumers who value both functionality and style in their travel gear, this update offers a fresh, sophisticated option that maintains the brand’s reputation for quality and craftsmanship. The expansion into leather goods and accessories in the same hue also allows for a more cohesive travel ensemble.

Source: Wallpaper – https://www.wallpaper.com/travel/rimowa-ink-blue-collection-release